The Marketing and Publication division takes the lead in crafting and refining written content for all creative projects, ensuring ideas from other divisions are transformed into materials ready for design and publication. This team manages IEEE SBUI's Instagram account, conducting market research to develop engaging weekly content that aligns with IEEE's branding and values. By focusing on strategic content creation and social media management, MAP aims to enhance IEEE SBUI's online presence and boost audience engagement across platforms.
Workload
1.
Create and finalize content for design and publication, including captions for IEEE SBUI's social media.
2.
Plan and publish content for holidays or special occasions with tailored captions.
3.
Develop monthly STEM content with references linked to the IEEE website and manage its publication.
4.
Refine external content to fit IEEE SBUI's style and prepare it for social media posting.
5.
Brainstorm and produce creative ideas to enhance IEEE SBUI's visibility and engagement.
6.
Research vendors, plan merchandise concepts, set prices, and promote the products effectively.
7.
Conduct market research to plan and execute promotional content for audience engagement.
8.
Prepare visuals, captions, and scenarios for impactful social media posts.
9.
Create and publish engaging membership campaigns to attract new IEEE members.